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Google Consumer Survey: The amount of people using smartphones in Nigeria

Consumer SurveyGoogle’s Connected Consumer Survey is a platform under the Think with Google initiative that provides key insights about audiences, consumer trends and technology shifts in the market.

Not only did the latest report reveal the percentage of people who use Smartphones in Nigeria, it also revealed the Internet penetration in the country as well as other insights.  According to the study, only 23% of Nigerians use computers in 2017. What’s more is the fact that only 53% of Nigerians use smartphones, this number is lower than South Africa’s 60% but higher than Kenya’s 43%.

Consumer Survey

The report further reveals the internet penetration in selected African countries:

Nigeria is at 63%.
Kenya is at 53%, and
South Africa at 65%.

Out of the 63%, only 23% of Nigerians access the Internet daily.



About The Author
Ayodeji Bankole
A Graduate of Marketing. very easy going and fun to be around with. Like to swim and listen to a lot of music.

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