Facebook founder, Mark Zuckerberg reported on Tuesday that the world’s largest social network would soon include a new dating feature vowing to make privacy protection its top priority in the wake of the Cambridge Analytica scandal.
But Zuckerberg said during his address that the company would “keep building, even while we focus on keeping people safe.”
The new dating feature links to events and groups on the larger platform, allowing users with dating profiles to connect via shared interests or commonly attended events.
Zuckerberg revealed the plans as he addressed Facebook’s annual developers conference in San Jose, California emphasizing that the focus would be on helping individuals find long haul partners. “This will be for building genuine, long-haul relationships, not just hook-ups”.
He said in presenting the new feature, taking note of that one out of three marriages in the United States started on the web and that some 200 million Facebook users distinguish as being single. Under the new feature, users will have the capacity to create a separate “dating” profile not visible to their network of friends, with potential matches recommended based on dating preferences, points in common, and shared acquaintances.
Zuckerberg did not specify whether the feature would be free of charge, following Facebook’s core offer yet the announcement was sufficient to send shares in the web-based dating goliath Match.com tumbling by 17 percent. The 33-year-old CEO also said the dating offer was developed from the ground in light of privacy and safety, as he underscored the firm’s commitment to boosting privacy protections.
To address concerns about privacy and data accumulation, Facebook says it’s taking a shot at a “clear history” tool that allows users the alternative of scrubbing their accounts of data sent to the social network using outside websites and apps. The California-based organization, said the feature, which will take several months to build, is a response to feedback showing that users need more control over their personal information.